Role of Visual Content

In creating a website, we should prioritize the purpose of attracting visitors and they should stay in our website longer. It is important that we can get their attention and hook them into accessing and browsing our site. In today's era of digital media, netizens are confused with Facebook, Instagram, Pinterest etc. where visual content, infographics and photography play a key role in maintaining visitors on our website.Thus marketing is changing online and how images are affecting more than before. Here are some reasons why we should give visual content importance.

• Average page conversion rates is increased by 86% with Videos on landing pages.It is worth noting that many A / B tests increase the same conversion rate from simple images.
• The Visuals show your products without telling about them. This allows viewers to make their decisions without feeling pressure from your business. One of the main complaints by online users is constant bad from one brand. Advertisements  sucks their mobile apps, social networks, search etc. Either way you can promote your business without being spam to your audience, it should be followed and invested.

• 90% transmitted to the brain is visual. 60,000x sharp shots are processed in the brain compared to the text. This means that any information you want to communicate is better transmitted in the form of an image. This also means that, to enable the INTERNET user to glance the web (or your website), you will be able to communicate more quickly, faster.

• Businesses with info graphics may grow with an average traffic of 12% more as compared those who don’t . Infographics are a visual way for your audience to communicate information quickly and easily. Businesses with graphic designers working in their marketing department can quickly and easily create a small info graphic.Info graphics are not only great for brand awareness and social media sharing, they are often referred to as any other piece of content - their reach is increasing rapidly.

• Visual content is social-media-ready and social-media-friendly. It is easily sharp and easily palatable. Social engagement already exists (Thanks to rankbrain updates for Google's algorithm) Your business is becoming more important for SEO. Images on social media get links to links or text. The images on your website have more opportunities to share with anything else. Visual content is important part of smart business.

• Consumers mostly click on a business whose images appear in search results .In fact it means that you have to find a way to show your products with an image. For SaaS (software as a service) or B2B (Business to Business) companies, this can be an icon or your logo. Try to tag these images with your product name, so search engines will find it easier to rank your image above your competitors.

• 94% more page visits and engagement is noticed on the Posts with visuals as compared those who don’t .People naturally attract images in comparison to links or text. Facebook posts with an image, on average, receive more than twice the comments without any comment. Photo albums on Facebook receive 180% more engagement than normal posts.

• 67% of users favor clear, detailed images to carry more weight than product information or user ratings. Afraid of that figure? With help of small survey in from an article a Successful Facebook Ad needed to be included the Interest rates as well as psychologically influential signs were also included. It was found that having a good, happy female picture in the corner of the letter had a positive effect on the response rate because the interest rate was decreased to 4%.

We have seen an increase in visual content, and have seen a decrease in the reign of information-heavy, fact-heavy blog articles. It is easy to use photo editing tools, and people are slowly but surely focusing on how many brand engagement they can get, if they can communicate with images instead of words (or both).
Try to use more images and infographics to help make your market easier to understand your message.

By:Seo training in Chandigarh

November 27, 2018 Tags : Role of Visual Content , seo

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